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Catherine Franken

Art director (Advertising, marketing, visual and aesthetic communication)

België, Saint-Vaast

Reclame Ontwerp
Marketing analyse
SWOT-analyse
Concurrentieanalyse
Merkmarketing
Marketingonderzoek
Marketingstrategie
Marketing
Integratie ontwerp
Projectmanagement
Kunstrichting
6 meer...

Basisprijs:

€90,00/h

Rating:

N.V.T.

Beschikbaarheid:

Voltijds

Werkt:

Op afstand, Ter plaatse
Introductie
An advertising art director is the person in a communication, advertising, audiovisual agency responsible for supervising the work of the creative team(s). Catherine is in charge of the digital advertising project for an American multinational company whose objective is to promote their products in Europe with a real marketing, advertising, commercial and creative thinking around the products of their brand of metal detectors for sport and leisure. Catherine takes care of the image of companies through the visual presentation of their company, their products or services through all their advertising and communication media . While respecting their graphic charter. Catherine works with companies of all sizes. From very small companies to multinationals. She also offers a complete relooking service of your image with guaranteed results (Before/After)! From the logo, to the business card, to the website, she works or reworks all your visual identities! Take care with her of your company's image. To receive more information about her services: https://www.cfcreativebe.com To request her portfolio, please contact her at the following email address: catherine.franken@cfcreativebe.com.
Talen
FrenchProfessioneel
EnglishProfessioneel
ItalianBeperkt
Spanish; CastilianBeperkt
DutchBeperkt
Skills
Reclame Ontwerp10 years
Marketing analyse9 years
SWOT-analyse9 years
Concurrentieanalyse9 years
Merkmarketing10 years
Marketingonderzoek9 years
Marketingstrategie9 years
Marketing10 years
Integratie ontwerp10 years
Projectmanagement10 years
Kunstrichting7 years
Portfolio
Visit
Werkervaring
2017 - Nu

Art director (Advertising, marketing, visual and aesthetic communication)

Smart Coopérative
Saint-Vaast, België

An advertising art director is the person in a communication, advertising, audiovisual agency responsible for supervising the work of the creative team(s). Catherine is in charge of the digital advertising project for an American multinational company whose objective is to promote their products in Europe with a real marketing, advertising, commercial and creative thinking around the products of their brand of metal detectors for sport and leisure. Catherine takes care of the image of companies through the visual presentation of their company, their products or services through all their advertising and communication media . While respecting their graphic charter. Catherine works with companies of all sizes. From very small companies to multinationals. She also offers a complete relooking service of your image with guaranteed results (Before/After)! From the logo, to the business card, to the website, she works or reworks all your visual identities! Take care with her of your company's image. To receive more information about her services: https://www.cfcreativebe.com To request her portfolio, please contact her at the following email address: catherine.franken@cfcreativebe.com.

Studies
2013 - 2016

Bachelier en marketing

Institut Supérieur Plus Oultre de Binche

✅ CONNAISSANCES en marketing - Processus de segmentation des marchés - Stratégies de croissance - Analyse de marché et du comportement d'achat du consommateur - Facteurs environnementaux et d'innovation - Faits et institutions économiques - Organisation et management - Éléments de droit civil, droit commercial et économique, droit du travail - Statistiques - Informatique - Dynamique de groupe - Techniques de communication - Marketing des marques - Pilotage des offres et des prix - Techniques de négociation - Laboratoire des techniques de vente - Promotion des ventes - Économie bancaire et financière - Éléments de gestion comptable - Études de marchés - Statistiques appliquées aux études de marchés - La fonction de distribution et les types de distribution - Notions de géomarketing et distribution - E-distribution et Ntic. - Merchandising et gestion opérationnelle du rayon. - Offres produits - Techniques d'achat - Marketing international et exportations - Business Model. - Marketing stratégique.

2013 - 2016

Bachelier de publicité (option médias contemporains)

E.I.S
Mons-Borinage

- Analyse des médias - Analyse de la position concurrentielle - Marketing des marques - Enjeux commerciaux au niveau mondial - Innovation - Art et publicité - Histoire de l'art - Aspects juridiques et déontologiques - Laboratoire de campagnes publicitaires - Communication publicitaire et marketing - Techniques d'impression et sémiologie - Laboratoire de mise en page - Laboratoire de réalisations publicitaires. - Mathématiques appliquées à l'image - Typographie Création de logos (Illustrator), d'identités visuelles et sonores - Campagnes publicitaires - Maquettes graphiques (Photoshop) - Création de packaging - Conception de site Internet vitrine - Animation 2D (Edge animate, after effect) - Photographie numérique - Conceptions graphiques: affiches publicitaires, prospectus, cartes de visite, annonces... - Montage image (Photoshop) - Mises en page prépresse (Indesign) - Création de spot radio (Audacity) - Branding, image de marque - Storyboard, conception de vidéos.

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