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Anne Duchesne

Freelance Marketing Manager / B2B, Channel & Digital Marketing Strategy

Belgium, Gembloux

Conversion Marketing
Business Development
Marketing Strategy
Content Marketing
Inbound Marketing
Marketing Audit
Digital Marketing
B2B Marketing
Social Media Marketing
Marketing
5 more...

Base Rate:

€90.00/h

Rating:

No Information

Availability:

Part Time

Works:

Remotely, On-Site
Overview
Passionate about marketing strategy and business development for more than 15 years, I started a new challenge in 2014 as freelance marketing consultant to support SMB's and startups with business growth challenges. My expertise: - Marketing strategy - Marketing management - Partner marketing management - Digital marketing - Content marketing strategy - Lead management - Marketing & sales alignement - Sectors : IT, Security, Cloud, IoT solutions - B2B What are your needs? - to define a marketing strategy and a value proposal for your market - to develop a marketing plan supporting your business challenges - to optimize your marketing investments - to improve your customer/prospect experience with a content marketing strategy - to build a committed partner community and grow your channel coverage - to transform your marketing leads into closed deals Depending on your business challenges, organisation and budget, I can suggest different supporting services : assessment, consultancy, advisory, outsourcing, coaching ...
Language Skills
ItalianLimited
DutchLimited
EnglishProfessional
FrenchNative
Skills
Conversion Marketing15 years
Business Development15 years
Marketing Strategy22 years
Content Marketing22 years
Inbound Marketing11 years
Marketing Audit8 years
Digital Marketing22 years
B2B Marketing24 years
Social Media Marketing11 years
Marketing24 years
Professional Experience
2001 - 2003

Marketing & Communication

Algotronics
Belgium

First marketing management experience in the B2B IT sector

2003 - 2013

Marketing Manager Benelux

Arrow ECS / Logix
Belgium

Management of the marketing department - including people management till 7 persons Working for a VAD (value added distributor) with a huge portfolio of technologies is a complex marketing challenge - you need to develop the follow-up various marketing stills : - Marketing strategy to define a corporate strategy aligned with the vendors and resellers needs - Marketing management to create, coordinate, manage and optimize marketing plans for the company as for the vendors - Multi-channels marketing including inbound and outbound tactics - Portfolio management to create synergies and valuable solutions for the market - partner marketing management to build strong VAR's ecosystems for the company as for the vendors During 10 years, I managed the channel concerns for leading T vendors such as IBM, Oracle, VMware, Citrix, Symantec, Trend Micro, NetApp ....

2014 - now

Owner - Freelance Marketing Consultant

MBDS
Belgium

Passionate about marketing strategy and business development for more than 15 years, I started this new challenge in 2014 as freelance marketing consultant to support SMB's, start-ups and scale-ups with business growth challenges.

2017 - now

Marketing Manager

Approach
Belgium

Marketing Department Management & Strategy in B2 complex selling. Approach is a cyber security consulting company.

Education
1997 - 2001

Master Econcomocis

HEC / Université de Liège
Liège
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