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Catherine Franken

Art director (Advertising, marketing, visual and aesthetic communication)

Belgium, Saint-Vaast

Advertising Creation
Marketing Analysis
SWOT Analysis
Competition Analysis
Brand Marketing
Marketing Research
Marketing Strategy
Marketing
Interaction Design (IxD)
Project Management
Art Direction
6 more...

Base Rate:

€90.00/h

Rating:

No Information

Availability:

Full Time

Works:

Remotely, On-Site
Overview
An advertising art director is the person in a communication, advertising, audiovisual agency responsible for supervising the work of the creative team(s). Catherine is in charge of the digital advertising project for an American multinational company whose objective is to promote their products in Europe with a real marketing, advertising, commercial and creative thinking around the products of their brand of metal detectors for sport and leisure. Catherine takes care of the image of companies through the visual presentation of their company, their products or services through all their advertising and communication media . While respecting their graphic charter. Catherine works with companies of all sizes. From very small companies to multinationals. She also offers a complete relooking service of your image with guaranteed results (Before/After)! From the logo, to the business card, to the website, she works or reworks all your visual identities! Take care with her of your company's image. To receive more information about her services: https://www.cfcreativebe.com To request her portfolio, please contact her at the following email address: catherine.franken@cfcreativebe.com.
Language Skills
FrenchProfessional
EnglishProfessional
ItalianLimited
Spanish; CastilianLimited
DutchLimited
Skills
Advertising Creation10 years
Marketing Analysis9 years
SWOT Analysis9 years
Competition Analysis9 years
Brand Marketing10 years
Marketing Research9 years
Marketing Strategy9 years
Marketing10 years
Interaction Design (IxD)10 years
Project Management10 years
Art Direction7 years
Portfolio
Visit
Professional Experience
2017 - now

Art director (Advertising, marketing, visual and aesthetic communication)

Smart Coopérative
Saint-Vaast, Belgium

An advertising art director is the person in a communication, advertising, audiovisual agency responsible for supervising the work of the creative team(s). Catherine is in charge of the digital advertising project for an American multinational company whose objective is to promote their products in Europe with a real marketing, advertising, commercial and creative thinking around the products of their brand of metal detectors for sport and leisure. Catherine takes care of the image of companies through the visual presentation of their company, their products or services through all their advertising and communication media . While respecting their graphic charter. Catherine works with companies of all sizes. From very small companies to multinationals. She also offers a complete relooking service of your image with guaranteed results (Before/After)! From the logo, to the business card, to the website, she works or reworks all your visual identities! Take care with her of your company's image. To receive more information about her services: https://www.cfcreativebe.com To request her portfolio, please contact her at the following email address: catherine.franken@cfcreativebe.com.

Education
2013 - 2016

Bachelier en marketing

Institut Supérieur Plus Oultre de Binche

✅ CONNAISSANCES en marketing - Processus de segmentation des marchés - Stratégies de croissance - Analyse de marché et du comportement d'achat du consommateur - Facteurs environnementaux et d'innovation - Faits et institutions économiques - Organisation et management - Éléments de droit civil, droit commercial et économique, droit du travail - Statistiques - Informatique - Dynamique de groupe - Techniques de communication - Marketing des marques - Pilotage des offres et des prix - Techniques de négociation - Laboratoire des techniques de vente - Promotion des ventes - Économie bancaire et financière - Éléments de gestion comptable - Études de marchés - Statistiques appliquées aux études de marchés - La fonction de distribution et les types de distribution - Notions de géomarketing et distribution - E-distribution et Ntic. - Merchandising et gestion opérationnelle du rayon. - Offres produits - Techniques d'achat - Marketing international et exportations - Business Model. - Marketing stratégique.

2013 - 2016

Bachelier de publicité (option médias contemporains)

E.I.S
Mons-Borinage

- Analyse des médias - Analyse de la position concurrentielle - Marketing des marques - Enjeux commerciaux au niveau mondial - Innovation - Art et publicité - Histoire de l'art - Aspects juridiques et déontologiques - Laboratoire de campagnes publicitaires - Communication publicitaire et marketing - Techniques d'impression et sémiologie - Laboratoire de mise en page - Laboratoire de réalisations publicitaires. - Mathématiques appliquées à l'image - Typographie Création de logos (Illustrator), d'identités visuelles et sonores - Campagnes publicitaires - Maquettes graphiques (Photoshop) - Création de packaging - Conception de site Internet vitrine - Animation 2D (Edge animate, after effect) - Photographie numérique - Conceptions graphiques: affiches publicitaires, prospectus, cartes de visite, annonces... - Montage image (Photoshop) - Mises en page prépresse (Indesign) - Création de spot radio (Audacity) - Branding, image de marque - Storyboard, conception de vidéos.

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