Various positions

Various companies

Various, Belgium

Additional experiences as: • Interim Sales and Marketing Director (2005-2006) for Healthlink-IT Gent (Belgium) • Client Business Manager (2004-2005) for TechTeam Global Brussels (Belgium) / Bucharest (Romania) • Senior Account Manager (2003-2004) for TeamTech Global Brussels (Belgium) • Industry Director, Pharm and Healthcare (2001-2003) for MediaLab International Brussels (Belgium) / Stockholm (Sweden) / Barcelona (Spain) / Paris (France) / London (UK) / San Francisco (USA) • Delivery Manager Belgium (1999-2000) for Media Lab Brussels (Belgium) • Delivery Manager (1997-1999) for Ogilvy Interactive Brussels (Belgium) / London (UK) • Print Production Delivery Coordinator (1995-1997) for Ogilvy and Mather Brussels (Belgium)

Delivery Director

One Agency

Gent, Belgium

Served as a Delivery Director to enable the delivery organistion, reporting directly to the COO. Streamline and organize a production team of 45 developers/designers of an online marketing agency Introduction of Agile project management approach, introduction of project reporting, introduction of planning and resource allocation process. Achievement Highlights: • Introduction of a true agile way of working • Re-calibrated the delivery team to guarantee quality and ROI performance

Program Manager Digital

Colruyt Group

Halle, Belgium

Served as Program Manager of the eCommerce IT division to position the company’s multichannel strategy. As Program Manager eCommerce IT, establish the technology roadmap in function of positioning and ambitions of the Colruyt Group's multichannel strategy. Lead change management for Colruyt Group IT in order to select the appropriate e-commerce platform and select a vendor to lead the pilot implementation. Implement Agile methodology over both the business and IT organization in order to establish a pragmatic and common project approach for eCommerce-related applications. Align business and IT and establish a governance structure in order to grow the delivery capabilities and efficiency for exploiting eCommerce as an additional channel in the channel mix. Grow the general ebusiness awareness and opportunities within the organization by means of business/IT alignment session within the organization. Provide knowledge transfer with regards to technology adoption and project methodology. Achievement Highlights: • Managed the entire Project Lifecycle from scope through post-delivery. Grew delivery capabilities and efficiencies across the company’s digital platforms. Aligned business and IT while increasing general ebusiness awareness and opportunities.

Operations Director

Internet Architects

Antwerp, Belgium

Streamlined and organized a production team of 25 consultants on online marketing strategy development and implementation. Introduced structured operational processes, project reporting, planning and resource allocation procedures, and project monitoring. Served as business consultant with an eCommerce focus for large, key accounts i.e. Base and Socialistische Mutualiteiten. Managed budget of 8.5M Euros. Achievement Highlights: • Developed and deployed an Agile Project Management methodology including resource allocation process definitions, project performance and KPIs, reporting, and scope. Supervised IT design, architecture, usability testing, and interface.

Delivery Manager eCommerce

Galeries Lafayette

Paris, Amsterdam, Lyon, Brussels, Sofia, Belgium

Served as interim Program Manager leading the refactoring of the eCommerce platform and the operational readiness. Drove the functional perimeter to synchronize functional needs with Hybris standard functionality. Aligned business and IT to streamline objectives. Established a governance structure growing the delivery capabilities and efficiency for exploiting eCommerce as an additional channel in the mix. Piloted and coordinated development teams across 5 separate locations while overseeing budget of 6M Euros and 18 FTEs. Managed various 3rd party suppliers, partners, and vendors. Achievement Highlights: • Defined and delivered 3-5 year strategic roadmaps, engaged stakeholders, and ensured technical requirements. • Performed complex business and technical analyses and defined content strategy, architecture, and business processes. • Led 15 full-time developers to define localization processes ensuring best practices and continuous improvement. • Facilitated Change Management by establishing an eGovernance process enabling better alignment between business and IT divisions. Shared knowledge transfers within the organization to introduce an iterative project approach leading to increased scope and expectation management efforts. • Leveraged Agile Development and planning using Hybris and Endeca eCommerce technologies, API-based back end integration, SOA-based 3rd party disclosure, and Single Sign-On (SSO) integrations • Leveraged Agile Development and planning using Hybris and Endeca eCommerce technologies, API-based back end integration, SOA-based 3rd party disclosure, and Single Sign-On (SSO) integrations

Digital Products Manager

Goudengids (Truvo)

Antwerp, Belgium

Responsible for the implementation of new digital offerings re-positioning company from traditional print. Defined and facilitated product strategies, boundaries for business case, and product management initiatives. Selected external partners as needed and coordinated internal IT implementations for the front/back end systems. Achievement Highlights: • Architected online visibility products. Trained and supported operational teams ensuring readiness by start of sales cycle. • Managed product portfolio comprised of eCommerce offerings promoting brand presence/reputation while tracking products.

Co-lead Digital & e-commerce

Coca-Cola Enterprises

Anderlecht, Belgium

Developed and implemented eCommerce best practices designed to generate revenue from Belgium’s leading retailers as digital channel co-lead and Project Manager. Developed and executed eCommerce engagement roadmaps to share best practices and increase online sales with a focus on consolidating market studies, eCommerce case studies, and reinforcing customer partnerships Achievement Highlights: • Developed and delivered digital roadmaps for the next 3 years. Introduced roadmaps to all European entities while pitching digital strategy to the retail network. • Performed market analyses, benchmarking, and trend spotting to determine/implement metrics. • Developed and cultivated beneficial customer and partner relationships to spur revenue growth. Established joined business plans to augment and reinforce those relationships. • Identified opportunities for customer acquisitions ensuring all entities were aligned with best practices and corporate objectives, targets, and goals. • Managed 3rd party suppliers and vendors assuring adherence to company policies.

Program Manager Digital

Vrije Universiteit Brusse (VUB)

Brussels, Belgium

Served as a part-time Program Manager to facilitate and enable the implementation of digital communication platforms. Managed the external website, personalized student portal, personalized employee portal, collaboration tool, social media, and community tools while engaging stakeholders and establishing the portfolio roadmap, facilitating the digital channel team’s organizational chart, and devising the governance model. Directed an operating budget of 3M Euros and 6 FTEs. Achievement Highlights: • Sole Architect behind the university’s digitalization efforts. • Structured strategy outline and all on-boarding processes. • Chaired the steering committees to gain executive sponsors; and the digital channels workgroup.

Director Digital Europe

Bridgestone Europe

Zaventem, Belgium

Directed all aspects of European digital deliveries across 9 different countries. Managed both the repositioning of the eCommerce channel to comply with current online best practices, and ongoing eCommerce operations. Established an eCommerce engagement roadmap to increase online sales with a strong focus on readying the organization for increased importance of the online sales channel while reinforcing customer partnerships. Accountable for an operating budget of 3M Euros with 6 FTEs. Achievement Highlights: • Performed diligent market benchmarking and trend spotting analyses to parse metrics vital to company growth. • Initiated & executed business planning and shared knowledge with local markets establishing joined business plans ensuring best practices. Developed and implemented locally-based online strategies designed to optimize revenue. • Defined 3-5 year strategy roadmaps and harvested business ambitions and tactical goals by conducting interviews with key stakeholders (D & C-Level) within each of the business lines. • Translated roadmaps into technological requirements to ensure streamlining of deliveries with corporate objectives. Reorganized European teams to meet/exceed goals. • Conducted high-level technical and business analyses, content strategy, technical architecture, and business process definitions at the corporate, regional, and local levels.

Digital Delivery Director Central & Southern Europe & Belgium

Ahold Delhaize Group

Anderlecht, Belgium

Managed all digital transformation initiatives within the Centre of Excellence Digital for the Central and Southern European regions. Accountable for full delivery and operational responsibility of digital applications, web and mobile, for 6 countries comprised of Belgium, Greece, Romania, Serbia, Czechia, and Luxembourg, representing a total of 7 different brands promoting eCommerce enablement for the region. Managed operating budget of 12M Euros and 210 FTEs. Achievement Highlights: • Defined and established an agility-based portfolio management approach for 6 countries and successfully rolled out the governance model • Ensured an internal facilitation role between all 6 countries in scope focused on roadmap prioritization and delivery management. Provided knowledge transfers with technology adoption and project methodologies. • Drove the agile transformation and business transformation towards a delivery organization that is able to deliver with a predictable cadence and continuous flow of customer value delivery • Streamlined a distributed delivery organization over Belgium, Greece, and the Ukraine by introducing structured Agile operational processes, project reporting, planning resource allocation procedures, and project efficiency monitoring. • Developed, implemented, and managed interfaces and regional templates for Hybris and all other regional digital solutions. • Grew from 3 releases per year to monthly releases with a fixed cadence. Rolled out 3 additional countries in 1 year and accelerated functional capabilities i.e. payment and loyalty/retention. • Grew general eCommerce awareness and opportunities through business/IT alignment sessions within the organization. • Defined resource allocation process using Agile Project Management methods. • Developed and deployed integration of continuous business improvement technologies including Hybris Commerce, Adobe, Omniture, and Atlassian Suite (Jira, Confluence, Bamboo, Chef) utilizing Scaled Agile Frameworks (SAFe), Agile Delivery Train Implementation, and Agile Flow Management processes.

(e-)Commerce & Loyalty Director

Brussels Airport Company

Zaventem, Belgium

Report directly to the CxO (Chief experience officer to increase B2C revenue opportunities for this international airport. Tasked with defining the vision around the end to end passenger journey and setting up the new channel strategy in which relevant digital airport services and products are materialized, marketed and sold with a strong omnichannel approach as a foundational approach. Acted as a change agent in defining and implementing a rewards & experience program (loyalty program) after 10 years of prior unsuccessful attempts. Drove Change Management in the organization through accelerated prototyping and parallel investments for capability building with digital platform development. Budget responsibility of 10M Euros annually directing a team of 70 FTEs and ambitious revenue targets. Achievement Highlights: • Delivered a fully-functioning digital marketplace in a 3-month period leveraging Agile Project Management methods. (https://www.brusselsairport.be/shop) • Delivered a rewards & experience program driving data-driven customer insights for the airport in full GDPR compliance (https://www.brusselsairport.be/shop) • Delivered 7 Proof of Concepts within 8 months using Hybris Commerce Cloud V2 and Software as a Service (SaaS) applications to support rapid development of prototypes. • Developed and implemented value chain mapping to broaden passengers’ choices in an active, opt-in environment designed to promote extended conversational timeframes and generate additional passenger spending before, during and following travel. • Established a digital channel product team developing and executing a sustainable and scalable delivery model using a Scaled Agile Framework (SAFe) with a strong focus on delivery flows. • Utilize Design Sprints to accurately define Product roadmaps

Print Management

Artevelde Hogeschool (HIGRO)

Gent

Bachelor Industrial Engineer

Groep T

Leuven